Must My Wannabe Influencer Pal Stop Exploiting Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a jumpscare.

A close companion of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

She also expects me to film her at inopportune moments. Often I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and film me smiling with someone. It feels forced. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we produce together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that style of casual, DIY film-making.

Creating content is my interpretation of living actively: noticing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make Beth uneasy. Taking her to industry events was my way of offering access, giving her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the content we create together can achieve: an opening. I understand not all people likes being on camera, but often unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions support one another in small ways. My assumption was recording a clip now and then would be fun for Beth. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I never force her to participate in anything, and I’d never intentionally humiliate her. But creating content jointly sometimes is part of how I record our shared experiences.

I cherish our friendship deeply and don’t want making videos to come between us. I am ready to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for real connection: it's merely part of how I live my life and I want her to be involved in a way that’s agreeable for both of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy making content and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted her friend professionally, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where true emotions are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: has she been exploiting their friendship?

Daniel Ruiz
Daniel Ruiz

James Whitfield is a seasoned dice strategist and reviewer based in London, with over a decade of experience analyzing dice games.